Arthur the King
Summary
Mark Wahlberg ’s new adventure motion-picture show , Arthur the King , has flop at the box office with a miserable $ 7.5 million opening weekend , but why is the film doing so ill ? adapt from Mikael Lindnord ’s memoirArthur – The Dog Who Crossed the Jungle to Find a Home , Arthur the Kingstars Wahlberg as Lindnord , the master of a squad of mountain climbers , who find oneself a isolated dog during a grueling 435 - mile raise . Arthur the Kingwas directed by Simon Cellan Jones , scripted by Michael Brandt , and released into theaters by Lionsgate following an ill - advised , male person - skewering marketing safari .
With an opening weekend haul of just $ 7.5 million , Arthur the Kinghas bombed at the box situation . The moving picture has faced stiff competition fromDune : Part TwoandKung Fu Panda 4 , which have both had impressive legs at the box office , but that ’s not the only factor inArthur the King ’s bankruptcy . From a form of address that sounds like it belongs in a totally different genre to a star who does n’t have the wide appealingness that he once had , there are plenty of reasons whyArthur the Kinghas been a loge position bust .
10Arthur The King’s Title Sounds Like A Medieval Epic, Not A Dog Movie
The title tells audiences nothing about what kind of movie it is
It ’s leisurely to blame box office nonstarter on a spoilt title , but that has to be the case withArthur the King . Anyone who had n’t witness any marketing forArthur the King , and was just chink listings at their local movie theatre of operations for something to see , would assume that it ’s a chivalric epic , not a blithe click picture . The title of the memoir that the film was found on , The Dog Who cross the Jungle to Find a domicile , might be a footling windy , but at least it severalise its audience that it ’s a level about a dog .
9Arthur The King’s Reviews Were Okay But Not Great
It has a “fresh” score on Rotten Tomatoes, but it’s a low fresh score
Arthur the Kingearned a “ fresh ” Rotten Tomatoes grade , butthat fresh score is 64 % , just 4 % above the fresh verge . That ’s not a gamey enough account to become any heads – it ’s attach to a picture of a skillful , ripe love apple , but it ’s still a augury of mixed reviews . audience feel a lot more confident ascertain a pic with a Rotten Tomatoes score in the 80s or 90s , which practically guarantees a good metre , than a sexual conquest in the sixty , which could go either path .
8Mark Wahlberg Isn’t The Box Office Draw He Used To Be
The old A-list has been replaced by a new A-list
About a decade ago , when Wahlberg was asterisk in movie ranging from honour - winning dramas likeThe Fighterto raunchy comedies likeTed , he could draw in a crowd . However , in more recent year , he ’s starred in flops likeDeepwater Horizon , Patriots Day , andMile 22 , and relied on the brand recognition of franchises likeTransformersandUnchartedto succeed at the box role . The traditional pic star is lento becoming a thing of the past , andformer A - lister plow like Wahlberg are being replaced by new talent like Timothée Chalamet and Sydney Sweeney .
7Arthur The King’s Marketing Might Have Hindered It
Arthur the King’s trailers targeted male sports fans, not the bigger demographic of dog lovers
As with many boxwood situation bombs , Arthur the Kingwas allow down by a misguided marketing campaign . The trailers focused more on Wahlberg ’s character , the chieftain of an risky venture racing squad embarking on a mountain climb , and less on his human relationship with the stray dog they encounter . The merchandising skewed an audience of male sport fans , but they ’re not a vainglorious moviegoing audience . domestic dog lovers are a much gravid demographic , so the trailers should ’ve concentre onArthur the doginstead .
6Arthur The King Could Have Decent Legs (Thanks To Its “A” CinemaScore)
The audiences who have seen Arthur the King seem to have loved it
While it has a lukewarm critics ’ military rating on Rotten Tomatoes , Arthur the Kinghas an telling audience account of 97 % , indicating near - consentaneous satisfaction . It also has an “ A ” CinemaScore from motion-picture fan leaving the theater . Arthur the Kingmay have only been seen by a small number of people , but the masses who did watch it seem to have bask it . If they tell their friend about it , it could yield positivist watchword - of - mouth that gives the pic good legs at the box office , allowing it to be a hit after all .
5Arthur The King Seems More Like A Streaming Movie Than A Theatrical Release
This is the kind of movie that audiences are happy to watch at home
There ’s nothing aboutArthur the Kingthat demands to be see on the big projection screen . With its small scale and simple storytelling , Arthur the Kingis the kind of motion picture that would do really well as a streaming scoop . Since it does n’t foretell spectacle , and it does n’t call something that audiences have never seen before , it ’s not the kind of movie that does well in a theatrical release .
4Dog Movies Aren’t Exactly A Blockbuster Genre (Although Some Have Done Well)
Dog movies aren’t a guaranteed moneymaker
With its tale of a human being ’s relationship with his dog , Arthur the Kingisn’t the sort of movie that audience usually flock to . It ’s not a superhero movie or a legacy sequel ; it ’s an cozy account about an adorable animal . cad movies have performed well in the yesteryear – A Dog ’s Purpose , A Dog ’s Journey , and Channing Tatum’sDogall made a lot of money – but it ’s not a guaranteed blockbuster genre . Harrison Ford’sThe Call of the Wildwas a flop ( although that can be partially attributed to the outbreak of the COVID-19 pandemic ) .
3Arthur The King’s Budget Was Too Big
Some reports have Arthur the King’s budget at $40 million
The mid - budget moving picture is dead . The only movies that seem to succeed these days are massive $ 200 million blockbusters by major studios and bantam $ 1 million indie movies that manage to make a splashing in the ethnic conversation . A24 and Blumhouse have made a remunerative business concern out of acquire low - budget , low - risk of infection movie , some of which demote out and turn a Brobdingnagian profit that covers the losings of their other moving picture . A movie likeArthur the King , which is report to have a budget of up to $ 40 million ( viaDeadline ) , just ca n’t thrive in this climate .
2Arthur The King’s Box Office Is Missing The Canadian Market
Arthur the King is going straight to Prime Video in Canada
The North American boxful office figures forArthur the Kingonly account for the United States . For its Canadian release , the plastic film is being released directly to Prime Video . Canada is a huge nation full of esurient moviegoers and typically take a crap up a large chunk of any mainstream movie ’s North American boxful office haulage . By sending the movie directly to streaming in Canada , the studio has slashed its potential loge part tax revenue .
1Arthur The King Is The Kind Of Movie That Would’ve Performed Well Pre-COVID
The film industry is a very different beast in the post-COVID world
The film diligence still has n’t recovered from the essence of the COVID pandemic , and it will belike never get back to its pre - COVID ways . Before COVID , when audience were more likely to go to a minor moving picture at a field of operations and streaming services had n’t made at - home view the average , a movie likeArthur the Kingcould’ve been a minor hit . But it ’s just not the kind of motion-picture show that can succeed in a post - COVID world .
germ : Deadline
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Cast
Arthur the King follows a sports race organizer who forms an unexpected chemical bond with a isolated dog named Arthur during a grueling 400 - statute mile race through the Ecuadorian hobo camp . As they face challenging terrains together , the tale highlights themes of resilience , companionship , and the unbreakable bond between man and animals .
Arthur the King follows a sports race organizer who forms an unexpected bond with a stray dog named Arthur during a grueling 400-mile race through the Ecuadorian jungle. As they face challenging terrains together, the story highlights themes of resilience, companionship, and the unbreakable bond between humans and animals.
